In October 2020, I decided to change my career perspectives to launch my freelance copywriting business. However, some friends of mine were very confused. Though they were happy for me, I could feel the curiosity and the worry about my new copywriting career.
Some of them asked me if I would work with artists in copyright issues.
Many told me that I was crazy and that content writing does not pay that much…
To answer them, I decided to write my first blog post to explain the difference between some key concepts. Indeed, around the writing industry, you have very close notions which can be confusing for anyone. These are copy, copywriting, copyright and content writing.
Let’s examine them in depth.
Copy vs copywriting
Copy is any text used to entice prospects to purchase, opt-in or engage in a desired action. One can find the enticing text in printed and online sales letters, brochure and all advertising/promotional materials.
Copywriting is the process of writing copy. I swear this is the simplest definition of copywriting I’ve ever written 🙂
Copyright vs copywriting
Copywriting is the process of writing advertising or promotional materials. On the other hand, copyright is the ownership of the rights of certain material which is protected against illegal use from unauthorized persons.
Copyright especially concerns creative agents, such as musicians, songwriters, authors, writers… and even copywriters in some cases.
Indeed, some direct-response copywriters can negotiate royalties on sales induced by their copies. However, you have to be a very successful and established copywriter to get this type of deal. This is not my case yet. But I hope I’ll get there soon.
What about content writing?
Copywriting aims at selling a product or service to a designed target. On the other hand, the purpose of content writing is to inform the audience about a product or a service.
Indeed, marketers use content writing to indirectly attract clients to:
- buy their products
- increase engagement of their audience
- enable customer retention
For example, content writing will include writing:
- blog posts
- free YouTube videos
- case studies
- social media posts
- basically everything around content marketing.
To sum up the difference between copy, copywriting, copyright, and content writing, let’s say this:
- Copywriting is the process to write copy
- Copyright and copywriting are very different concepts. However, some direct-response copywriters are linked to copyright. They can earn royalties on sales letters and online packages if they negotiated this in their contract
- Copywriting sells a product or a service to a targeted audience. On the contrary, content writing aims at informing the audience and enabling customer loyalty.
Hope that these concepts are clear to all of you now! Did you know these different concepts? Share with me in the comments section below!
See you soon!