Imagine that you spent an awful amount of time to write a sales copy that nobody wants to read. Will it be a mere coincidence? Probably not. Actually, you’re likely to have written an unattractive headline which pushed your potential clients away. Consequently, your expected sales goals will also suffer. But why is the headline…
Writing compelling copy that will sell is quite challenging. Indeed, as a freelance copywriter, I’ve learnt very quickly that copywriting is not about randomly writing on a topic. However, after several months of research, I stumbled upon some effective selling methods to reach your target and sell anything. That’s how I discovered the 4P Approach…
Dear Friend, As you know, I am a financial copywriter. You could argue that the choice of my niche was obvious, considering my educational and professional background. However, it wasn’t. Why? Because I also wanted to write about my passions. And I did in a way, with my blogs. When I started my freelance…
Dear Friend, For almost everyone, starting a freelance copywriting business can be difficult. For me, it was an unexpected move. Indeed, I’ve always enjoyed writing on several topics. And I wanted to launch my business so badly because I wanted to be an entrepreneur. I never, ever found my place in corporations. I had…
Dear Friend, In October 2020, I decided to change my career perspectives to launch my freelance copywriting business. However, some friends of mine were very confused. Though they were happy for me, I could feel the curiosity and the worry about my new copywriting career. Some of them asked me if I would…
