For almost everyone, starting a freelance copywriting business can be difficult. For me, it was an unexpected move.
Indeed, I’ve always enjoyed writing on several topics. And I wanted to launch my business so badly because I wanted to be an entrepreneur. I never, ever found my place in corporations. I had a hard time accepting to be submitted to people who were sometimes more stupid than I was – not all of my bosses and colleagues were like that, fortunately!
That’s why I wanted to write this article today to show you what I needed to have the courage to launch my business platform. You’ll see that I didn’t need to be very special to land my first projects. I could start building my own portfolio, even if I didn’t have lots of experience.
Are you ready to share my experience and see some copywriting myths debunked? Let’s go!
Myth #1: You need a lot of money to launch your freelance copywriting business
False. I didn’t need a lot of money to launch my business. Honestly, I just needed to build my website. So the only thing I am paying right now is my hosting fees.
Moreover, I also pay for memberships in freelance networks because I need to find clients and to contantly learn. But I didn’t need a whole lot of money to start my website. I might need to have an advertising budget in the future, but I haven’t used this opportunity yet.
Myth #2: You need a specific college degree to become a freelance copywriter
False. I didn’t need a journalism, English or literature degree. I have a MSc in Finance and it didn’t prevent me from becoming a freelance copywriter. However, I did follow a dedicated training offered by the American Writers and Artists Institute (AWAI) called Advanced Copywriting.
I do believe that this is one of the best copywriting training in the market right now.
Myth #3: You need to be a master of English language (or French, in my case)
False. I do work in French and Engligh, as I am fluent in both languages. I never thought that I needed to be the next Charles Dickens or Honoré de Balzac.
However, my writing style must convince my audience to take action. It could be to suscribe to a service, or to buy a product. This is why my clients are paying for my services.
Myth #4: You need to have extensive IT skills
False. Personally, I’ve never been a computer nerd. Of course, like many people who used to work in banking and advisory services, I have some skills (Word, PowerPoint, and Excel). Nevertheless, I’ve never had to show extensive IT skills.
Myth #5: You need to be a creative genius
True and false. In my own experience, I noticed that I needed to have some creativity on a specific assignment. The client wanted an ad for the local magazine to present its activity. Though the client told me what he wanted, I had to come up with my own vision and my own words.
But most of the time, I take ideas from the clients and from my research on the specific topic or niche I am working on.
Well, that’s for this article! What have you thought about my experience and about the copywriting myths that I debunked? Do you see other myths that I should have talked about?
Please feel free to share in the comments section!
See you soon!